Crocs was the title sponsor of the Association of Volleyball Professionals (AVP) Tour from 2006 through the 2009 season.
Starting in 2006, sales of Crocs "somehow just caught fire", according to Salon, first-quarterly sales roughly tripled from 2006 to 2007, according to the New York Times. A Washington Post article described the phenomenon: "Nor is the fashion world enamored of Crocs. Though their maker touts their 'ultra-hip Italian styling,' lots of folks find them hideous." Tim Gunn, fashion consultant, told Time magazine, "...the Croc - it looks like a plastic hoof. How can you take that seriously?" A blog named "IHateCrocs.com" was founded by two college students, (one refers to the shoes as "hideous"), while website "CrocFans.com" documents uses of the shoes. The Facebook group "I Don't Care How Comfortable Crocs Are, You Look Like a Dumbass" has been mentioned in the media.